10 Tips to Help you Boost Engagement on Instagram’s Threads

Threads has become the newest social media platform for marketers and content creators as Meta has continued to grow its presence. Staying updated with the latest changes is therefore key if you want to grow your audience and increase their engagement since the Threads algorithm keeps changing dynamically. In this article, we are going to present our predictions about Meta’s Threads along with 10 vital insights about the Threads algorithm taken directly from the Threads website/team.

🚀 Threads Scheduling has Arrived!

We have exciting news, everybody! Schedul has now been integrated with the Threads app, which means you can schedule posts continuously without interruptions. It is a one-stop station for all your content ideas where you can organize, schedule, and analyze, increasing your visibility on Threads.

1. First, Understand Instagram and Threads AI System

The content that you see on your Threads is selected and ranked by Meta’s Artificial Intelligence system based on what they think you will like. Instead of calling it “algorithm” as it is traditionally referred to, Threads uses AI system to arrange your feed.

This system uses multiple machine learning models in conjunction with one another to select, rank and deliver content specifically for you based on your input with the platform. Finally, it ranks the content based on the amount of value it thinks you will have on the platform.

Now, having a Threads-exclusive content creation platform, like Schedul, will help you understand the algo and create the content you want smoothly and confidently.

2. What is My Threads’ Feed based on?

Threads launched with a ‘For You’ feed that curates content for you based on what it believes you will like. Similar to Tiktok’s For You Page, the content you see is curated based on your interactions with the app. Threads also added a “Following” tab after many users requested for the feature which displays posts from followed accounts in reverse chronological order so that people can keep up to date with what their favorite creators are doing.

3. How does Threads Rank My Content Feed?

How is your Threads feed prioritized? Threads will show you content in a three-step process:

1. Gather Inventory: Initially, public content mixed with posts from followed accounts meeting quality standards is collected by the system.
2. Leverage Signals: It then analyzes several signals like previous interactions with similar posts or topics relating to the content.
3. Rank Content: Lastly, the ranking of posts is done where priority is given higher to those predicted to resonate best with you.

4. What is Allowed on Threads? What are the Community Guidelines?

In terms of guidelines for community, Threads is very similar to Instagram in that it focuses on providing a safe and authentic atmosphere. For Example, you might ask “Is nudity allowed on Threads?” and the answer is no. Head of Instagram and Threads, Adam Mosseri confirmed that similar to Instagram, “Thread won’t allow nudity”.

On top of nudity, spam, any support of terrorist groups, hate speech, organized crime, buying and selling of firearms, drugs, alcohol and tobacco products are prohibited in the Threads app.

For beginners (and professionals alike) we have created a list for the mistakes you must avoid in your Threads journey. Head over to our article, and stay safe!

5. Learn about What Influences your Engagement

Value engagement is what is important to Threads. When ranking and showing content, Threads’ AI algorithm assigns great value to different engagement signals. Activities like liking, commenting or sharing posts determine your post’s algorithmic performance.

Another thing that influences your engagement is the time that you are posting your Threads. It’s important to learn about the best times to post on Threads to maximize your outreach.

6. Threads is Instagram’s Best Buddy

Your activity on Instagram directly affects your Threads feed due to Meta’s integrated ecosystem. These platforms are interconnected such that engagements like profile visits and interactions on Instagram can increase content visibility within Threads.

Even though IG and Threads are buddies, but they are inherently different from each other. To learn more about their differences, click here.

7. Users Can Customize the Content

Threads provides options for users to tailor their experiences through actions like unfollowing, sharing, muting, hiding or reporting content. So, if you’re content are getting these interactions from the users, your posts might take a hit in the engagement department.

Keep your posts with the community guidelines, be respectful to everyone, and make a great content calendar that works for you.

8. What’s Trending and Keeping Up with It in Real-Time

Threads is testing a new feature that will show the trending topics, giving an instantaneous glimpse at what excites the public. By participating in these trends, you can heighten your visibility and appeal to fresh fans who want to participate in current conversations.

9. Learn About The Fediverse Link

In the future, Threads intends to be connected with other social media networks through fediverse, as a result of which it would be possible for users on Threads to interact with feed content from various social sites. This upcoming feature will provide an opportunity for widening your audience beyond just Threads’ users thereby creating new channels of engagement.

10. Adding Value in Your Content

The aim of Threads’ AI system is to focus on valuable content for its users. Hence, concentrating on informing or entertaining your audience through posts they find educational or interesting could enhance the visibility and position of such contents.

StartScheduling Threadswith Schedul

Utilize these insights in order to boost up your threads strategy and easily schedule your posts on Schedul. Our platform is the only Threads-exclusive platform on the Market and has been designed to assist you navigate around the subtleties of the Threads algorithm while saving time and increasing the performance of your content.

Happy Scheduling!

What have been your experiences using Thread? Tell us stories or give tips by tagging @Schedulthreads on your next post. Cheers!