LinkedIn Carousel Examples

LinkedIn carousels are one of the most engaging content formats on the platform. By combining storytelling with visual slides, they stop the scroll and encourage users to swipe, read, and interact. They boost reach, dwell time, and engagement.

In this guide, you’ll discover 9 powerful LinkedIn carousel post design examples: each showcasing a unique use case, layout strategy, and design style. Maybe you’re a marketer, founder, or content creator, these examples will inspire your next scroll-stopping post and help you create your own high-performing carousel.

9 Powerful LinkedIn Carousel Examples

1. Nathan Baugh
`<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7097575205807521792?collapsed=1" height="568" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>`

🧠 Carousel Type: Educational / Thought Leadership

🎯 Goal: Teach storytelling principles while building credibility

🖼️ What Works:

• Relatable references from movies, books, and shows make complex ideas stick
• Clear visual hierarchy: each slide delivers one tactic + pop culture example
• Psychology-based hooks enhance trust and shareability

💡 Insight:
This is a classic example of an "idea breakdown" carousel—it takes a big concept (storytelling) and distills it into memorable, swipeable lessons. The use of pop culture makes it instantly familiar, while the CTA to a bonus resource drives deeper engagement and potential leads.

2. Dickie Bush

`

<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6947550946419748864" height="568" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>`

🧠 Carousel Type: Timeless Tips / Authority Leverage

🎯 Goal: Educate while borrowing credibility from an industry legend

🖼️ What Works:

• Strong headline instantly sets authority (“Godfather of Advertising”)
• List format makes it scannable and easy to digest
• Slide 1 hooks curiosity; following slides deliver punchy, practical advice

💡 Insight:
This is a "legacy wisdom" carousel—taking insights from a well-known expert and repackaging them in a modern, visual format. It positions the creator as someone who understands fundamentals and knows how to communicate them simply.

3. Katelyn Bourgoin
https://www.linkedin.com/posts/katebour_12-pricing-psychology-tips-you-need-to-know-activity-7100500044000231424-WICg/

🧠 Carousel Type: Educational / Conversion-Focused🎯 Goal: Share actionable sales tips + subtly promote a design service🖼️ What Works:

• Large, bold fonts make the message unmissable—even at a glance
• Each slide focuses on one principle of pricing psychology (e.g., charm pricing, anchoring)
• Clear, high-contrast design boosts legibility and swipe-through rate

💡 Insight:
This is a "value-packed + soft plug" carousel—the content delivers clear ROI for the reader (sales tips), while the caption casually promotes a design partner. The use of big fonts and strong visual hierarchy makes it highly scroll-stopping, especially on mobile.

4. Fazeel Khalid
https://www.linkedin.com/posts/fazeelkhalid_seo-mistakes-activity-7338807270421450752-X5vZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic
🧠 Carousel Type: Technical Education / Trend-Based Warning

🎯 Goal: Position the creator as an SEO expert by combining urgency with value

🖼️ What Works:

• Strong headline uses the current year (“2025”) to add relevance and urgency
• Simple numbered format makes each mistake feel actionable and digestible
• Clear CTA at the end encourages resharing and following

💡 Insight:
This is a "problem-solution" carousel built around fear of missing out (FOMO). It taps into SEO anxiety by highlighting common mistakes—especially around newer metrics like Core Web Vitals and AI search trends. This format works well for B2B audiences who want practical, up-to-date advice fast.

5. Connor Gillivan
https://www.linkedin.com/posts/connorgillivan_my-google-ai-overview-ranking-process-activity-7346522625050931200-xDVD?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic

🧠 Carousel Type: Tactical Walkthrough / Product-Led Education

🎯 Goal: Teach an advanced SEO strategy while showcasing how to use SE Ranking

🖼️ What Works:

• Timeline hook (May 2024 → July 2025) builds context and urgency
• Step-by-step breakdown makes the process approachable
• Subtle product promotion is woven naturally into the value delivery

💡 Insight:
This is a textbook “how-to” tutorial carousel, made for expert audiences. It balances advanced insight (AI Overviews) with practical steps and tools. It also uses the platform well to build trust by being transparent, specific, and data-backed. Great example of product education without sounding salesy.

6. Avani Rajput

https://www.linkedin.com/posts/avanirajput_ai-tools-you-need-to-check-out-activity-7341207177791008768-1zyw?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic

🧠 Carousel Type: Product Discovery / Personal Testimonial

🎯 Goal: Share real experiences with trending AI tools to drive curiosity and engagement

🖼️ What Works:

• Punchy opener with “🤯” emoji creates instant intrigue
• Each tool gets its own slide with clear bullet-point benefits
• Personal story about Replit Agent adds credibility and relatability

💡 Insight:
This is a “creator-as-curator” carousel—positioning the author as someone who tests and recommends valuable tools. The format works because it’s built around trust, utility, and personality. Readers feel like they’re getting insider access to tools that actually work. Bonus points for the question-based CTA at the end to boost comments.

7. Davor Bomeštar

https://www.linkedin.com/posts/davorbomestar_how-to-scale-seo-content-and-dominate-serps-activity-7242473940969803777-8WZ5?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic

🧠 Carousel Type: Frameworks / Authority + Service Promo

🎯 Goal: Showcase the creator’s SEO process while generating inbound interest

🖼️ What Works:

• Clear promise in the headline: “Get all my SEO systems…”
• Each slide breaks down a specific system (e.g., keyword clustering, content briefs, publishing workflows)
• Subtle promotional tone—positioning the creator as someone who can do this for you

💡 Insight:
This is a strong “value-first lead magnet carousel”—designed to give away just enough for the viewer to understand the system, but still want the service behind it. It’s ideal for agencies, consultants, or creators building trust and authority through process transparency.

8. Brandly Rice
https://www.linkedin.com/posts/bradforce_3-lessons-learned-from-freelancing-activity-7338890337047715840-E_q2?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic

🧠 Carousel Type: Personal Story / Relatable Authority

🎯 Goal: Share experience-based wisdom while building emotional connection

🖼️ What Works:

• Slide 1 uses numbers and credibility markers ($1M+, $30k/mo) to hook attention
• Middle slides share vulnerable, honest moments — what went wrong and what changed
• Final slide delivers a concise, actionable lesson

💡 Insight:
This is a textbook “earned lesson” carousel—perfect for consultants, freelancers, and coaches. It builds trust by showing both success and struggle. The relatability makes it resonate widely, while the structured narrative keeps viewers swiping to the end.

9. Girl Power Marketing
https://www.linkedin.com/posts/girl-power-marketing_many-more-social-updates-in-the-caption-activity-7138878584814751746-rGdR?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGXui4B4P3lpyN5v9wedY-RaQ0FMpKOpic

🧠 Carousel Type: News Roundup / Industry Trends

🎯 Goal: Keep the audience informed, drive saves/shares, and position the creator as a trusted industry source

🖼️ What Works:

• Emojis and tone create a casual, energetic, scroll-stopping style
• Covers a wide spectrum of platforms (TikTok, Reddit, Instagram, X, Pinterest, etc.)
• Encourages ongoing engagement with promises of bonus news in captions

💡 Insight:
This is a “news digest carousel” — a high-value content format for staying top-of-mind. It works best when the creator consistently curates updates, adds light commentary, and reflects a strong brand voice. Perfect for social media marketers, content strategists, or agencies wanting to build trust with their audience.

What Is a LinkedIn Carousel?

A LinkedIn carousel is one of the most engaging content formats available on the platform. These swipeable multi-slide posts are designed to capture attention and encourage deeper interaction. Whether you're sharing insights, tutorials, or visual storytelling, carousels help you stand out in the feed.

There are two main types of LinkedIn carousels:

✅ Organic LinkedIn carousel posts (uploaded as PDFs)

✅ Sponsored LinkedIn carousel ads (uploaded via Campaign Manager)

Let’s break down the differences, and when to use each.

What Is a LinkedIn Carousel Post?

A LinkedIn carousel post is an organic document-style post where each page of a PDF turns into a swipeable slide. We've covered a good amount LinkedIn Carousel Post examples in this blog. These posts are often seen in personal or company feeds and are ideal for:

• Educational content and frameworks
• Step-by-step tutorials or checklists
• Personal storytelling or case studies
• Portfolios and creative showcases
• Visual reports or stats breakdowns

🔍 Best used for: Building authority, sharing valuable tips, or telling a visual story
📎 Format: Upload a multi-page PDF to LinkedIn — each page becomes a slide
📐 LinkedIn carousel size: 1080 x 1350 pixels (4:5 aspect ratio) is optimal
📊 LinkedIn carousel aspect ratio: 4:5 recommended for mobile
📁 LinkedIn carousel limit: Up to 300 pages, but 10–15 slides is best for engagement

This format is highly engaging because it's swipeable, saveable, and shareable, which signals value to LinkedIn's algorithm and often leads to better organic reach.

What Is a LinkedIn Carousel Ad?

A LinkedIn carousel ad is a sponsored post format available in Campaign Manager. Unlike organic carousel posts, carousel ads are built with individual image cards (not PDFs), and each card can contain:

• A unique headline
• A clickable CTA link
• A product image, testimonial, or graphic

They’re ideal for:

• Product or service showcases
• Multi-step case studies or value propositions
• Event promotions
• Industry reports or customer journeys

📎 Format: Upload 2–10 cards in Campaign Manager
📐 LinkedIn carousel image size: 1080 x 1080 pixels (1:1 aspect ratio)
🔗 Includes CTA buttons like “Learn More,” “Sign Up,” or “Download”
💰 Paid format: Appears in sponsored placements across feed, desktop, and mobile

Are you aiming for organic growth or are you running a paid campaign? LinkedIn carousels offer unmatched versatility. Now that you understand the formats, let's look at how to create a LinkedIn carousel post that performs.